Generative Engine Optimisation (GEO): How to Optimise Your Website for AI Search
Generative Engine Optimisation – The search landscape is undergoing its most disruptive evolution since the invention of the web crawler. For decades, search engine optimisation (SEO) followed a predictable playbook: find high-volume keywords, write comprehensive content, optimise your header tags, and build backlinks. If you did this consistently, Google rewarded you with a spot on…